How good is Social Media?

How good are social networks to us? Now a days, almost everything is access via Internet. Some of us rely on our phone to access; others still use their computer.  “Google it” is a source of knowledge. “Match.com” is a source for romance. “LinkedIn” is a source for jobs and “Facebook” is the new version of a journal. We post from pictures, news, events and catastrophes. Are they really resourceful? Are we so dependable in technology that we loose a sense of reality?

A vast majority of sources use the Internet as the medium to be access: Jobs and resumes, love lives and products/ Brands.  “Put it out there and they will come”.  However, people forget the basics. If the content is not good, it will be ignored or simply bashed. It is all in the presentation and what type of content is used: Video, photo, comments, articles.  Even in traditional advertising: magazines, newspaper and billboards, it has to be eye catching. Appealing to the user.

Social Networks can be a good of two evils. Once is there, it cannot be removed nor erased. Is a permanent history that cannot be altered once that particular story is written.  Others may be written or shown to disclaim, defy or deny it. But that original one will always be there. A lie can be told or unproven, relationships and decisions can be based on your Internet information. So are they really that good?

Yes, if used wisely. Depending on the subject and need it is savvy to use an expert. At least get good advise.  This is a subject that I will write and write about. Some people just don´t get it.  It has to be told in different ways so people can understand that just because you are popular in social media, does not mean you are good, at what you do. Your product or image is what is going to be remembered or forgotten.

“YOUR IMAGE, YOUR BRAND”. Smith Consulting, Corporate investigation, positioning of brands, reputation makers.