How good are social networks to us? Now a days,
almost everything is access via Internet. Some of us rely on our phone
to access; others still use their computer.
“Google it” is a source of knowledge. “Match.com” is a source for
romance. “LinkedIn” is a source for jobs and “Facebook” is the new version of a
journal. We post from pictures, news, events and catastrophes. Are they really
resourceful? Are we so dependable in technology that we loose a sense of
reality?
A vast majority of sources use the Internet as
the medium to be access: Jobs and resumes, love lives and products/
Brands. “Put it out there and they will
come”. However, people forget the
basics. If the content is not good, it will be ignored or simply bashed. It is all in the
presentation and what type of content is used: Video, photo, comments,
articles. Even in traditional
advertising: magazines, newspaper and billboards, it has to be eye catching.
Appealing to the user.
Social Networks can be a good of two evils.
Once is there, it cannot be removed nor erased. Is a permanent history that
cannot be altered once that particular story is written. Others may be written or shown to disclaim,
defy or deny it. But that original one will always be there. A lie can be told
or unproven, relationships and decisions can be based on your Internet
information. So are they really that good?
Yes, if used wisely. Depending on the subject
and need it is savvy to use an expert. At least get good advise. This is a subject that I will write and write about. Some people just don´t get it.
It has to be told in different ways so people can understand that just
because you are popular in social media, does not mean you are good, at what
you do. Your product or image is what is going to be remembered or forgotten.
“YOUR IMAGE, YOUR BRAND”. Smith Consulting,
Corporate investigation, positioning of brands, reputation makers.
